A Seller's Guide To Amazon

Do you want to sell on Amazon? The small and medium business owners like you are no longer strangers to Amazon. You might have realised that it’s a golden mine to reach the global consumers. But, how do you do that?

This definitive guide will walk you through the process from the scratch.

Types of accounts on Amazon for business

Basically there are two types of accounts for selling your products on Amazon; Seller & Vendor. Anyone can open a seller account but a vendor account can only be opened upon invitation. As a vendor you sell your products in bulk to Amazon and Amazon then acts as a full time distributor of your products; the products are sold by Amazon and labelled as ‘Sold by Amazon’

But on SaleOnline.ai, we are more concerned about the sellers. Anyone can be the seller on Amazon by signing up for the ‘Seller Central’. As a seller you are in control of pricing, inventory, reports and customer data. Sellers have two options to handle shipping of products, which we will discuss soon.

6 Step Process of Selling on Amazon

  • 1. Register

The first step of selling on Amazon is registering for ‘Seller Central’. Visit Amazon.com’s Home page and navigate to the bottom of page. At the bottom click on ‘Selling on Amazon. You will be redirected to a page where you need to click on start selling on Amazon. Now you are at the sign up page for ‘Seller Central’ as shown above.

  • 2. Choose the Selling Plan

Next, you need to choose the right selling plan. You can either opt for ‘Professional Selling Plan’ or ‘Individual Selling Plan’. If you want to sell more than 40 products a month ‘Sell as a Professional’ otherwise if you sell less than 40 items a month ‘Sell as Individual. The Professional account has a monthly $39.99 fees and some extra selling charges are levied. Rather the Individual account has $0.99 fees per sale and other selling fees.

  • 3. Add Products

Once you are done with the registration, start building up your online store on Amazon by listing your Products on Amazon. You can either add one product at a time or batches of products using bulk tools. Make sure fill up all the details of your product and high quality photos of products. You can also add offers, discounts, shipping options, payment options for products.

  • 4. Sell your Products

When you have listed your products, Customers start seeing your product in their searches. They start placing the orders. But, do you wonder, is it so easy? For the customers to place order, your listings must be highly visible on Amazon. How? We will discuss this soon.

  • 5. Shipping Products

As an Amazon seller, both the individual and Professional Amazon sellers have option to opt for Fulfilment by Amazon (FBA). If you choose this, Amazon manages the shipping of products for the FBA qualified products, customer service and returns. On the other hand, either of the sellers can choose Fulfilment by Merchants where the seller himself takes care of the storage, shipping and customer services.

  • 6. Payment

Amazon collects the payment of orders for your products and deposits it to your bank account on regular intervals.

How to become successful on Amazon?

After reading the above post, I am sure you feel quite confidant on becoming a seller on Amazon. Anybody can become a seller, but how many of them actually become successful? There are millions of business owners and individual sellers listing their products on Amazon. If you search for a product in Amazon, you will see thousand of products for same keyword. It’s difficult or guess the chances of your listing to be clicked by users if it’s not on the first few pages or not unique.

The key to becoming a successful Amazon seller is identifying your target keywords, optimizing your product listings, boost visibility and get found by the customers. You need to carefully optimize your store, advertise your products to amplify your product visibility and profits.

At SaleOnline.ai we are dedicated in helping the sellers reach the maximum profit margins with our Amazon Marketing tool. Basically, Amazon Seller Central account offers advertising campaigns for sellers. We will discuss them in our next post.


  • By: SaleOnline.ai
  • March 10, 2018

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